Paul Stewart – Founder

With a quarter century in the industry as a producer, brand marketer and lauded music supervisor, Paul Stewart personifies the qualities of a tech-savvy industry player relevant in the 21st century.

Paul originally tasted success in the late 1980s with the record label Delicious Vinyl, promoting hits like Tone-Loc’s “Wild Thing” and Young MC’s “Bust A Move”, the very first platinum hip-hop records ever from the West Coast. In 1990, the hit TV show The Fresh Prince Of Bel-Air flooded into living rooms across America. For the first four seasons the studio audience was treated to a warm-up set of hip-hop hits played by a young DJ working the turntables…Paul Stewart.

In the 1990s, the L.A. native founded the street promotions company PMP, promoting acts like Queen Latifah, Busta Rhymes, and Cypress Hill, and building a client list including Sony, Warner Bros. and Universal. After Def Jam co-founder Russell Simmons tapped Stewart to open Def Jam’s West Coast office, Stewart transformed PMP into a powerful urban music management company, and then an Island/Def Jam-affiliated record label. Through PMP, Stewart discovered and developed multi-platinum musical artists Coolio, The Pharcyde, Warren G, Montell Jordan and House of Pain.

Stewart continues to make waves with his partnership in 2010 with Lady GaGa’s worldwide manager Troy Carter to form Atom Factory Music Licensing. Stewart, who has music supervision credits in over forty films includes Academy Award-winning Hustle & Flow (Oscar for Best Original Song), Four Brothers, 2 Fast 2 Furious and Poetic Justice..”

Fundamental to signing Eminem, Dr. Dre etc to pioneering on-line music distributor ARTISTdirect, Stewart has long embraced the game-changing potential of digital media. Stewart’s penchant for finding the right song at the right moment and status as a key player in the rise of urban culture have made him a valued consultant and entertainment marketer for brands as varied as Puma, T-Mobile, and Dr. Pepper.

With Over The Edge Books Stewart is able to use over twenty years of connections and experience in the entertainment industry to shine a light on the next generation of amazing artists/musicians and writers to emerge from the underground culture into mainstream success.